From Southeast Asia to the world—Kardinal redefines its future at the industry’s leading B2B vape expo.
Dubai, United Arab Emirates — Malaysian alternative nicotine brand Kardinal made its most significant international appearance to date at the World Vape Show Dubai 2025, held from 18 to 20 June at the Dubai World Trade Centre. The brand's showcase marked several milestones—including the debut of a refreshed identity, a vapourless nicotine product, and two advanced devices aimed at reimagining the vaping experience for discerning adults. The expo signalled Kardinal’s evolution from a Southeast Asian success story to a globally competitive name in alternative tobacco.
A Strategic Presence at the Industry’s Leading B2B Expo
The World Vape Show Dubai has rapidly grown into the largest B2B exhibition for the vape industry in the Middle East, drawing thousands of industry professionals, distributors, innovators, and regulators from over 80 countries. For Kardinal, the event served as a timely opportunity to showcase its sharpened brand purpose and product vision to a global audience.
This marked the first time Kardinal exhibited at the event under its new brand identity—a more refined and design-led system built to reflect the brand’s maturation and long-term commitment to responsible innovation. With growing interest from distributors across the Middle East, Europe, LATAM, North Africa, and Asia, the show provided a high-impact launchpad for the brand’s next phase of growth.
Revealing the Future of Device Innovation
At the heart of the showcase were three new flagship devices—each designed to cater to different types of adult users, yet unified in their attention to detail, performance, and design.
Kardinal Syn introduces a hybrid pod system—a flexible device that supports both closed prefilled pods and open refillable pods. This dual-function capability allows adult users to switch between the convenience of prefilled flavours and the freedom of using their own e-liquids, all within a single device. With a lightweight build, magnetic pod locking, and haptic feedback, Syn delivers a streamlined and intelligent experience designed for everyday use.
Kardinal OS, by contrast, is an open system platform for users who prefer customisation and control. Featuring stepless airflow adjustment and precision wattage delivery, OS offers a balance of performance and personalisation. Built for discerning adults, the device combines industrial-grade materials with minimalist aesthetics to stand apart in a category often saturated with complexity.
Lumina 2 is an evolution of the original Lumina. This iteration introduces a refreshed industrial design while maintaining its compact form and dependable performance. Lumina 2’s cleaner visual language brings one of Kardinal’s most recognisable product lines closer to its new brand identity.
All three devices were publicly unveiled for the first time at the Dubai event—marking a major milestone for the brand and generating strong interest from international buyers and distributors.
More information on these three devices will be released soon on this website.
Entering a New Category: Kardinal Nicotine Pouches
In addition to its hardware innovations, Kardinal introduced its first nicotine pouch range—a vapour-free, odour-free, and spit-free oral product designed to offer a discreet nicotine experience without combustion or aerosol. The move represents Kardinal’s first foray outside the inhalable category and underscores its intention to broaden its harm reduction portfolio for adult consumers.
Presented in minimalist, travel-friendly packaging, the pouches reflect the same attention to detail and design rigour that have defined the Kardinal experience since its founding.
Currently, these pouches are still in their R&D stage
Industry Recognition: Award-Winning Disposable Performance
Capping off the brand’s impressive showing at World Vape Show Dubai 2025, Kardinal was awarded ‘Best Medium Puff Disposable’ at the Vapouround Global Awards 2025—also held in Dubai—for its flagship disposable device, Quik 6000. Celebrated for its reliable performance, refined design, and smooth delivery, Quik 6000 has become a benchmark in its category, especially in markets seeking a balance of quality and affordability.
The award reinforces Kardinal’s growing reputation for engineering-focused design and responsible product development.
Building a Global Future for Responsible Alternatives
Kardinal’s presence at World Vape Show Dubai 2025 reflects more than product launches—it represents the brand’s evolving purpose; to develop safer, better-designed alternatives for adults seeking to switch from traditional combustible tobacco.
“Kardinal has always believed that design and responsibility must go hand in hand,” said Daniel Ong, CEO of Kardinal. “At World Vape Show Dubai, we didn’t just launch new products—we introduced a new way of thinking about adult alternatives. We’re building devices and solutions that speak to real user needs, with care, intention, and precision. This is just the beginning of what we aim to bring to the global stage.”
From its home base in Malaysia to now reaching audiences across the Middle East, Europe, LATAM, North Africa, and Asia, Kardinal continues to redefine what a responsible nicotine brand can look like. With a refreshed visual identity, a new generation of product platforms, and expansion into vapour-free categories, the company is well-positioned for the next chapter of international growth.
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